![]() ![]() MSNBC is the #2 Network in Total Day Across All of Cable in Total Viewers MSNBC is the Highest-Rated Cable News Network During Special Election Coverage in Georgia (6pm-2am) with Steve Kornacki Tracking 24 Hours at the Big Board In the Period Since Election Week, MSNBC is Up +7% in Total Viewers While FOX News is Down -37% “Morning Joe” Finishes #1 Across All of Cable During Record-Breaking Month in Total Viewers and A25-54, Posts Largest Lead Over FOX News Ever “The Rachel Maddow Show” is the #1 Regularly Scheduled Show in All of Cable Television, Overtakes FOX News and Delivers Highest-Rated Month Ever Here’s the network’s ratings press release, one which focuses on its victories over Fox News (might as well highlight that while you can!): MSNBC IS THE #1 NETWORK IN ALL OF CABLE DURING PRIMETIME, DOMINATING FOX NEWS AND CNN AMONG TOTAL VIEWERS IN JANUARY 20, 2021, averaging 5 million total viewers and 1.2 million adults 25-54 from 9 a.m.-4 p.m. Lastly, MSNBC drew its largest inauguration audience ever on Jan. ![]() MSNBC performed well on election night in Georgia, drawing the largest total audience from 6 p.m.-2 a.m. Needless to say, beating Tucker Carlson Tonight and Anderson Cooper 360 is no easy feat. ![]() 3 in total viewers behind both Fox News and CNN, and No. One program that experienced a bit of a hiccup was All in with Chris Hayes. The 11th Hour with Brian Williams was the most-watched cable news show in its time slot for the 4th consecutive month, delivering record ratings in average total viewers and adults 25-54. That’s more than Fox News (for the first time since Jan. The Last Word with Lawrence O’Donnell delivered its best A25-54 performance ever, averaging 585,000 viewers. It also posted its largest margin of victory over Fox & Friends ever, and compared to Jan. 1 on all of cable in its time slot in both total viewers and among adults 25-54. Morning Joe had a record-breaking January, and finished No. TRMS wasn’t the only program that delivered the goods for MSNBC this past month. The Rachel Maddow Show finished the first month of the year as the most-watched show on all of cable television, moving past Tucker Carlson, and delivering its largest average audience for a month ever (4.3 million total viewers). The network also happens to employ the most-watched host on cable news in 2021: Rachel Maddow. Here are the impressions for January 2021 (Nielsen live-plus-same-day data): 2 in total prime time viewers ahead of CNN. In the final week of the month, MSNBC fell to third among adults 25-54, but rose to No. In the 24-hour day (6 a.m.-6 a.m.), the network was +66% in total viewers and +89% in the key A25-54 demo. 2020, the network saw its audience grow +53% in total prime time viewers and +70% in the prime time demo. MSNBC averaged 1.6 million total day viewers, which is the largest average audience for a month in network history, and 2.6 million total viewers in prime time. 2021 among total viewers (only behind CNN), and beat Fox News in both total day viewers and total prime time viewers for the first time since 2001. MSNBC was the second-most-watched cable network for Jan. ![]()
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